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mce at the maplin electronics sales conference
mce was asked to host the maplin electronics sales conference. this involved compering the day’s event and organising
a range of ‘generation game’ type of activities creating a fun and motivational atmosphere.
"mce came up with some original ideas to incorporate important sales results and messages into the day’s activities.
we'll definitely have them back next year!" said retail director graham caldwell.
new pc world store gets a well received welcome
mce’ s brief was to develop links with the local community and deliver awareness of the forthcoming opening of a
pc world store in staines, middlesex.
mce organised a software exhibition at a local secondary school that boasts technical college status.
invitations were printed and handed out directly by form teachers to pupils and further advertised on the school’s
website and in the local press. posters and large banners were strategically erected throughout the area.
mce invited suppliers of a variety of software – educational, music, photo and games that attracted attendance by
both pupils and parents. mce offered a free of charge seminar on internet safety, anti-virus control, beat the
hackers and child protection. finally a free prize draw offering an x-box to the winner was part of the evening’s
‘pulls’. mce provided a presenter to deliver key sales messages and he made skilful use of the wheel of fortune to
‘lighten’ the atmosphere.
the exhibition was well received and as well as software sales, attendees took with them discount vouchers for the
new pc world store. the prize draw created a useful database and a business link was established between the store
and the school for onward development. the prize draw winner was featured in the local press during the opening week.
"The exhibition looked great and mce staff created just the right atmosphere," commented judith edge, pc
world software brand manager. plans are in the making for building similar community links at future pc world new
store openings.
t-mobile launch new caller tunes concept
when t-mobile, the giant mobile communications company were launching a new concept for personalising
mobile phones, mce were asked to provide promotions teams at key locations around the london area.
140 t-mobile branded professional promotions people blitzed 5 central london railway stations, key shopping
streets and major shopping centres over 2 weekends. thousands of people experienced first hand demonstrations
of this exciting new concept to coincide with a national media advertising campaign.
"the feedback about the promotions teams has been excellent and many t-mobile stores reported an uplift
in business over the period" said gareth williams, marketing manager.
mce manages bullring opening event for dixons xl flagship store
when one of the grandest and largest shopping centres in europe opened, mce were asked to provide a
5 day opening extravaganza for the new dixons stores group brand, dixons xl. almost 1000 people had
queued, many through the night to be the first to enter the bullring and take advantage of some of
the great offers inside dixons xl.
mce had the important task of queue management to ensure the comfort and security of the customers.
"this job was critical to us and mce handled it professionally and with great organisation"
commented chris langley, managing director.
throughout the 5 days, mce provided top quality promotions teams, rollerbladers, lookalike actors,
performance artists, compere and project management. the event was a huge success and the store far
exceeded expectations, taking over £2m.
"mce really made the difference and the atmosphere has been fantastic" said peter thomas,
general manager. look out for dixons xl store openings across the country this year.
scholl shoes hold massive shoe clearance
mce were told that scholl had 7000 pairs of shoes left over from previous years clogging up valuable
warehouse space. they were asked to come up with a solution to sell them. in a classic rack 'em and
stack 'em style event, mce transformed the reading scholl store into a clearance outlet.
the store was decorated with bold point of sale materials and balloon decoration. the sales team were speed
sales trained and fully charged up by mce. a mountain of shoe boxes was delivered and head office staff
were drafted in to help manage and replenish stock.
a strong promotions team with the help of a 9' elvis patrolled the reading streets spreading the word.
and it spread fast. all 7000 pairs were sold in less than 4 days. in fact, the shelves were empty by
2pm on the fourth day and the store had to close.
"this has never been done in the history of scholl" said adam wilkins, regional manager, "
this is definitely the way forward for us" he continued. since then, mce have provided launch events
at re-branded scholl stores around the country and have set new sales records for the company.
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